John Cena Features In Ad For ESPN’s DTC App Launch

John Cena has featured in a new ad for ESPN’s direct-to-consumer app.

Last week on August 6th, WWE and ESPN would announce that the two companies had struck a deal for WWE to air their PLE’s on ESPN’s streaming platform beginning in 2026.

On Monday, ESPN would reveal a new ad for ESPN’s direct-to-consumer app which featured former WWE Champion John Cena and the brands new mascot ‘App-E’.

ESPN has released a teaser for its upcoming ESPN direct-to-consumer & enhanced ESPN App launch

The campaign features @JohnCena & ESPN's first-ever mascot, App-E

ESPN will be available for fans beginning Aug. 21

More: https://t.co/bSjR5n7ZKy pic.twitter.com/WktBafyOAK

— ESPN Front Row (@ESPNFrontRow) August 11, 2025

ESPN’s new streaming service is set to launch on August 21st, with WWE PLE’s also set to air on ESPN’s cable channel.

Netflix currently airs all of WWE’s weekly shows and PLE’s in Europe.

TKO COO Mark Shapiro recently reacted to WWE’s deal with ESPN. You can read more about that here.