When the entertainment industry gets smarter: why online platforms are developing as rapidly as wrestling shows
In recent years, one interesting trend has become apparent: technology in the entertainment world is developing at the same pace as wrestlers change companies, gimmicks, and title statuses. Ten years ago, online services were pretty basic, but today they’re turning into full-fledged ecosystems that combine statistics, analytics, entertainment, and convenience – almost like professional wrestling, where there’s always a plan, a script, and a clear structure behind the chaos.
I recently came across one such project – Cold Bet – and what’s interesting here is not even that it is a platform for different game formats, but how much the approach to this segment itself has changed. We are used to perceiving online casinos as something noisy, simplified, not very technologically advanced… but this is about as outdated a picture as the idea that wrestling is just “butting heads without rules.” In reality, the industry has long since changed: it has become smart, structured, and technically complex.
And the more you delve into this topic, the easier it is to draw parallels with how big entertainment brands work – whether it’s WWE, AEW, or NJPW.
A world where spectacle is driven by technology
If you look at modern wrestling, behind every spectacular entrance, every storyline, and every match are huge technological processes: directing, live broadcasts, audience behavior analytics, working with dozens of cameras, graphics, production, statistics.
Online entertainment platforms are developing along the same lines. Behind the scenes lies an infrastructure that was previously inaccessible or simply unnecessary.
For example, SpinBetter runs on BetB2B, a pretty powerful software that supports 14,000+ slots, a live gaming system, a sportsbook, e-sports sections, TV games, jackpot networks, and fast mini-modes. It’s kind of like a wrestling show, where matches in the ring, promos, behind-the-scenes segments, interviews, and digital content can all be combined in one evening – all in one stream that has to work without delays. Today, this level of technology is not a luxury, but a necessity. Users want speed, stability, and variety. And the platform, launched in 2019, has evolved over several years into a full-fledged ecosystem where all of this is possible.
Convenience as the new industry standard
One of the strongest trends in recent years has been the desire to remove barriers. Where the process used to take time, now everything has to be so fast that the user doesn’t even have time to think.
SpinBetter, for example, has transitioned away from lengthy registration processes and adopted a “one-click” format. Instant access has become the norm, as have instant payouts – from 1 to 10 minutes to e-wallets and cards.
By entertainment industry standards, this is a significant achievement – comparable to how wrestling shows began to abandon long commercial breaks, switched to streaming format, and added interactivity. The average RTP is around 97%, which is relatively high for the market. It’s like open statistics in wrestling: it gives the viewer an understanding of how the “mechanics” work, allowing them to compare and predict.
Global reach – a prerequisite
The modern entertainment industry does not live within the confines of a single region. WWE attracts audiences around the world, AEW broadcasts on several continents, and Japanese promotions sell PPV in the US and Europe. The same applies to online platforms.
SpinBetter collaborates with dozens of regions, spanning Europe and Scandinavia, Latin America, Asia, and Africa. With support for over 59 languages, 123 currencies, cryptocurrencies, banks, cards, and e-wallets, it is no longer just a website, but a universal tool for diverse audiences.
Sportsbook as a natural extension of interest in statistics
It is interesting to observe how people who enjoy following wrestling often transition to other sports, such as soccer, boxing, MMA, and the NFL. The logic is simple: where there is drama and emotion, there will be interest.
That is why the availability of a large sportsbook has become one of the key areas of development for modern platforms. At SpinBetter, the offerings are extensive, including live betting, dozens of markets, international events, MMA tournaments, basketball, soccer, tennis, and even esports. Compare this to the growing interest in wrestling analytics: people calculate match ratings, look at statistics, and discuss the dynamics of the storylines.
Live sections: where spectacle and mathematics meet
In the wrestling industry, live broadcasts are the heart of the show. That’s where the main action takes place: emotions, intrigue, tension. In the online sphere, live casinos can be considered an analogue – not because they are comparable genres, but because they have a similar nature: everything happens here and now.
That is why live sections (supported by 14 providers at SpinBetter) are becoming so popular. It is a format where the viewer feels like a participant in the process, not an observer. Again, this is a technological development. Previously, this was unattainable in terms of connection quality and image. Today, it is the norm.
Big numbers, big speeds, big expectations
When you look at the growth of such projects, it becomes clear that the industry is changing not in isolated areas, but systematically. Reasons:
- Increased internet speed – allows streaming formats to be supported.
- Development of mobile devices – about half of users access the internet from their phones.
- The ability to work with large amounts of content – more than 14,000 slots prove this.
- The audience’s desire to get “everything at once.”
- Simplification of financial processes: deposits from 1 USD/EUR, withdrawals with almost no delays, SEPA Instant in Europe.
The entertainment industry has always moved towards what is easier, more convenient, and faster.
Licensing, security, and trust
Today, any large entertainment project can only exist if it operates transparently. Just as wrestling promotions are required to operate within a legal framework, from sports commissions to contract laws, online platforms are also subject to compliance standards. SpinBetter operates under a Curacao license (No. 8048/JAZ2021-072). This means regulation, reporting, data security requirements, algorithm integrity, and payment infrastructure. An important feature is verification upon request, rather than “immediately after registration.” This is rare in the industry.
Support as part of the industry
24/7 chats, support in Russian, German, Polish, Turkish, Arabic, Uzbek, Hindi, and other languages are not just a “feature.” They are part of the global format.
As in wrestling, fans from different countries need to understand what is happening. That is why WWE, AEW, and NJPW run social media accounts and broadcasts in dozens of languages – otherwise, the audience would become fragmented.
Why this trend is worth the attention of wrestling fans
Most people who actively follow wrestling love drama, analytics, interactivity, and intense emotions. They like to understand the mechanics of the process – how storylines are developed, why wrestlers are promoted, and how ratings are determined. That’s why many fans perceive gaming platforms not only as entertainment but also as a space for statistics, probabilities, quick decisions, and events, where each element influences the experience of the process. In a sense, these are parallel industries: both are built around emotions, technology, and the desire to make content as accessible as possible.
