Seth Rollins On Celebrity Appearances In WWE: In Small Doses, It’s Great For Our Industry

Seth Rollins comments on Bad Bunny and IShowSpeed wrestling in WWE.

In the past few years, fans have seen the likes of Bad Bunny, IShowSpeed, Pat McAfee, Jelly Roll, and more step into the wrestling ring. These stars have brought more eyeballs to the product, but at the same time, there were a lot of fans who felt they weren’t so happy about it.

Speaking on Unsportsmanlike recently, Seth Rollins was asked about celebrities like Bad Bunny and Speed getting involved in the ring.

Rollins calls Bad Bunny the Michael Jackson of today, and says it’s a huge deal that he’s wrestled for WWE. He then says that both Bad Bunny and Speed have put in the work for their in-ring performances.

“Well, I am the Bad Bunny of sports broadcasting. That’s how I feel. I grew up watching SportsCenter. So Stu Scott and Rich Eisen, Dan Patrick, these are my guys. To be able to be behind a desk with the NFL Network, ESPN, Good Morning Football all the time, I’m sure there are ex-players or broadcasters who are out there going, what is this dope doing? The same way, sometimes fans look at our guys and are like, what is Speed doing? But these are just fans of what we do. They just love it. Bad Bunny is and I’ve had this conversation before. I’m like dude, you don’t understand how big it is that Bad Bunny is wrestling in WWE. Bad Bunny is this generation’s Michael Jackson. He sells out concerts and stadiums globally. We’re talking like nearly hundreds of thousands of people at these shows and he’s coming to wrestle for WWE.

He’s willing to like put in the work. He doesn’t just show up game day and be like I can do this. He’s like, okay, give me a ring. I gotta train. Send somebody down here. We have producers and talent that go down and work with him to teach him how to do these things so that he can put together a performance. Same with Speed. I was on a plane the other day from LA to somewhere, I don’t even remember. It was pre-WrestleMania. Speed and his crew were on this red-eye with me. Speed was right there next to me, and we were going to wherever because he had to get ready to do this match at WrestleMania that he was a part of.”

Seth Rollins believes there’s a place for celebrities in wrestling with the right balance.

“I don’t mind it. I think there’s a balance in our industry. You don’t want me behind in the booth doing too much. I can’t be Kevin Harlan. I’m not like that. I’m not Tom Brady. I don’t have that expertise, but a little bit here and there. I think that’s the same for wrestling. There was a big pushback against Pat McAfee when he came in and it’s like he’s inserted in this WrestleMania main event storyline that already had 20 years of history with Cody Rhodes and Randy Orton. Our audience is like, eh, maybe not. But when Pat was on commentary for us, he did a great job. He did a couple of matches here and there. He did one in NXT that was awesome. He worked with Gunther, they had a great match. It’s just in small doses. So Speed, Bad Bunny, small doses, great for our industry. It allows us to branch out to different people and different audiences to see what we do.”

SETH FREAKIN' ROLLINS full interview ⬇️💥

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— UNSPORTSMANLIKE (@UnSportsESPN) May 8, 2026

Elsewhere in another interview, Rollins says he created The Vision out of insecurity. Fans can check his comments here.

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