Kevin Kay Named Chief Content Officer Of Scott Coker’s New MMA Promotion

Kevin Kay has been named the Chief Content Officer of Scott Coker’s new MMA promotion.

Kay is the former president of Paramount Network, CMT, Spike TV and TV Land.

According to The Hollywood Reporter, other executives include Tom Fox, who will serve as chief operating officer after previous work for Gatorade, NBA Properties and Arsenal FC, executive vp, athlete relations Rich Chou, formerly of Strikeforce and Bellator MMA), Paolo Boccotti, executive vp, European production & operations, who has worked for Fight Code and Bellator in the past, Lawrence Stuart, executive vp, media rights & business development, who is a former CMP, Screenz and ICM Partners executive, and former Showtime Sports press lead Chris DeBlasio, who will serve as executive vp, global head of communications.

“We have assembled a team of premium sports leaders who share our values and respect for combat sports,” said Coker. “Tom, Kevin, Rich, Paolo, Lawrence and Chris each bring world-class experience and the industry relationships needed to drive MMA forward, while always honoring its roots, the athletes and the fans who supported this sport from the beginning. Collectively, we see where the sport can go, and we also know where it comes from.”

The new league is backed with $60 million by a group of investors, which includes Tony Hawk. The league is set to launch in 2027.