AEW Shop Releases Rebel Merchandise, 100% Profits Going To Those Affected By ALS

On May 1, former AEW talent Rebel announced that she had been diagnosed with terminal ALS.

Rebel was previously with AEW as the manager to Britt Baker. The company has supported Rebel in her battle since the announcement, with references made on television and Tony Khan speaking about her at the Double or Nothing post-show press conference.

On Tuesday, All Elite Wrestling announced the Rebel Heart merchandise line to support Rebel and those affected by ALS.

From AEW:

Join us in supporting a cause close to our hearts: #RebelHeart tee and bracelet – both available now on @ShopAEW in honor of @RebelTanea and #LouGehrigDay. !00% of profits go to @iamalsorg and @TeamGleason, benefiting those affected by ALS. @AEWTogethe ❤️

Join us in supporting a cause close to our hearts: #RebelHeart tee and bracelet – both available now on @ShopAEW in honor of @RebelTanea and #LouGehrigDay.
100% of profits go to @iamalsorg and @TeamGleason, benefiting those affected by ALS. @AEWTogether ❤️ pic.twitter.com/FPqd0FxmMI

— All Elite Wrestling (@AEW) June 2, 2026

Fightful wishes Rebel the best as she continues to fight.