TKO To Become Minority Shareholder In DAZN
DAZN has acquired Everpass Media, which was founded by the NFL’s 32 Equity investment arm and RedBird Capital Partners, and includes TKO as an investor.
As a result of the deal, RedBird, TKO and the NFL will become minority shareholders in the combined DAZN-Everpass company.
Everpass holds the commercial rights to NFL Sunday Ticket and live sports from Peacock, Netflix, Paramount and Apple. The company is responsible for selling and providing the infrastructure to deliver those events to bars, hotels and other commercial venues.
“EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business,” said DAZN CEO Shay Segev (via The Hollywood Reporter). “DAZN can now serve every type of customer in the U.S. – from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers.”
“We are excited to expand our partnership with DAZN through this acquisition and continue to work with EverPass and DAZN to deliver the best NFLST experience to the commercial marketplace,” added NFL executive VP of media distribution Hans Schroeder. “Together, we will continue to expand reach for commercial NFL Sunday Ticket and deepen engagement in a key segment where fans gather for NFL football.”
TKO invested in Everpass in July 2024.
