How Fight Fans are Consuming WWE Events in 2026
WWE is loved the world over. Whether fans attend events in person or watch from home, the thrill and excitement bleed into our everyday lives. Viewership, however, is shifting, with more fans taking on a hybrid approach when it comes to watching, and enjoying, WWE events.
Understanding how fans are consuming WWE events is instrumental not only for those producing the events themselves, but even for other fans. So discover how fans just like you are enjoying their favorite sport through a mix of in-person, hybrid, and second-screen ecosystems:
How fight fans are consuming content during WWE events in 2026
The rise of second-screen use is massive. In 2016, there were an estimated 46.7 million adults watching content and browsing the internet (the second screen) in the United States. In general, it’s estimated that around 68% of internet users used both an internet connection (their TV or computer) and their smartphone simultaneously.
This use of second screens has meant that every WWE experience today is now more hybrid than ever, bringing the excitement of each match to the max:
· With a second screen
One way the lauded second screen is used is to play online games, particularly low-skill, high-entertainment games like WWE Legends: Link & Win on Kanuuna.com. WWE-themed slots pair well with live WWE events, as they are quick to play, on-theme to boost immersion and excitement, and can be played between the action.
Online games aren’t the only ways that second screens are being used in 2026. You’ll find fans also checking stats and news, following the sport with a live commentary either to their fans, or to their friends and family via platforms as diverse as X.com, all the way to a text message thread.
· At live watch parties
One major shift in how fans of any sport (and, indeed, even television shows) is the rise of the live watch party. Similar to how major competitions have dedicated fan zones, sports like WWE are hosting dedicated watch parties to bring in the fans directly. More than just watching sports on at a sports bar, a live watch party is all about the event in question, meaning there’s no competing sports interest and just a room full of people enjoying your favorite sport.
Alternatively, thanks to the shift from cable to digital networks, people are increasingly watching events after the fact, giving them time to invite their friends and family over.
· Engaged with the Internet Wrestling Community
The Internet Wrestling Community, or IWC, is a very active community where fans discuss, debate, and, of course, argue about the crazy storylines, the events, the moves, and even the major players. The highly engaged nature of this community means that there’s fun, excitement, and even frustration to be had between the events.
· In person
Of course, the ultimate way any fan can enjoy WWE is in person, though issues like rising ticket prices and the cost of travel have meant that more are being priced out of the experience. Even the cost of subscriptions has risen, meaning more need to share an account or even turn to streaming.
Thankfully, between the second-screen experience, live watch parties, and, of course, post-match community engagement, there are plenty of ways fans can and are sinking their teeth into the action.
