Fightful Boxing Newsletter (7/11/2019): Canelo Alvarez Update, Latest On Ruiz vs. Joshua 2, Weekend Preview

Andy Ruiz Jr. vs. Anthony Joshua 2 Update:

By now, the boxing world should have known the details of the rematch between Andy Ruiz Jr. and Anthony Joshua, but there have been some minor complications that have prevented the fight from being finalized.

Presently, three dates have been narrowed down for the highly-anticipated rematch: November 29 at Madison Square Garden in New York City, December 7 at Madison Square Garden and December 14 at Principality Stadium in Cardiff, Wales. For all intents and purposes, those are still the dates and venues being considered, but there have been some last minute interest for other dates and locations.

While, that info hasn’t been publicly available, it still looks like, barring any major updates at the 11th hour, New York City and Cardiff are the favorites. If DAZN stands to get the most out of the rematch and get as many new subscribers as possible, then the smart choice would be to have the fight in late November at Madison Square Garden.

Given how football dominates the last four months of the calendar year, putting the rematch on December 7 would run the risk of severely hurting the viewership. The reason being is that December 7 falls on the same day as multiple college football conference championships, which usually draws solid television ratings on multiple networks. November 29, however, is not a major college football night and the perfect night for the event.

Putting the fight on December 14, or any date for that matter, in Cardiff already hurts the viewership. It’s been proven time and time again that more people are willing to tune in for a boxing fight in primetime compared to the afternoon. Even with the fight being available on demand immediately and able to watch later that night, it’s the live viewership that matters the most.

The only other venue that could potentially make sense for the fight would be Las Vegas. Even with more and more major boxing cards taking place outside of Nevada, Las Vegas still provides the largest financial reward for all parties involved. It’s strange how no venue in Vegas has stepped up for the rematch, but given how much Madison Square Garden seemed to be the only U.S. venue Joshua would want to have the rematch, one would think Las Vegas figured no other venue in the country stands much of a chance to attract the heavyweight rematch.

Given DAZN’s gradually increasing viewership, the streaming service will look to take every advantage it can to make sure the rematch has the biggest return on investment. Of course, nothing is set in stone and I would expect an announcement on the fight by the end of the month. There is still plenty of time to finalize the fight, but getting the word out as soon as possible will look to keep the momentum alive and with the proper marketing, DAZN can have the biggest subscriber jump for a non-Canelo Alvarez fight since it was released in the United States less than a year ago.

From The Web