Latest On Gennady Golovkin-DAZN Negotiations:
Former middleweight champion Gennady Golovkin's seemingly imminent deal with DAZN appears to be in its final stages.
A report from ESPN indicated that both sides are close to finalizing a deal, although called the speed of the negotiations at "snail pace," but also said "nothing is imminent." This was disputed by Mike Coppinger, who revealed on Twitter that the deal is basically done and it will get finalized soon enough.
It's certainly feels bizarre to have Golovkin take this long to make a final decision, but there may be a specific reason for that.
According to Ring Magazine, Golovkin and DAZN are nearing a deal that would have the former middleweight champion fight at least three times. The report stated that Golovkin could fight as much as six times throughout the deal but the additional fights are contingent on his performance.
Golovkin would also get equity in DAZN, something that no other fighter signed to the streaming service currently has. Golovkin's GGG Promotions would also get fight dates, but since the former world champion has not signed fighters to his company, he will look to sign boxers from his native Kazakhstan and beyond.
With the new deal, Golovkin could stand to make at least $10 million in his DAZN debut, which could take place either in late spring or in early summer. Should Golovkin emerge victorious, he could potentially be next in line to face unified middleweight champion Canelo Alvarez a third time in September. Alvarez is scheduled to fight Daniel Jacobs in a WBA, WBC and IBF title unification on May 4 and if Alvarez wins, then the trilogy bout against Golovkin could be taking place later this year.
The first two fights between Golovkin and Alvarez were shown on HBO pay-per-view in the United States on September 2017 and 2018 with both bouts generating at least a million buys each. The 2017 showdown ended in a draw while Alvarez won the rematch last year in Las Vegas. A third fight between the two middleweight superstars would generate some interest, but unfortunately for DAZN who are hoping to get close to seven figures in subscriptions, or at least in the hih six-figures for Canelo vs. GGG 3, that might not be possible.
The issues at play here are the fact that the subscriptions are not going along as well as initially hoped and overall interest in the trilogy fight just isn't as appealing as it once was. We've seen the fight twice and although some may feel Golovkin won both fights on the scorecards, the fact of the matter is people are starting to accept that Golovkin may never beat Alvarez by decision and at 37 years old, the odds of Golovkin knocking out Alvarez just aren't looking good.
It's a simple case of diminishing returns and DAZN needs to understand Canelo vs. GGG 3 won't be the problem solver that it thinks it will be. They will have to figure out a way to build new stars or sign them to give Alvarez fresh opponents down the road and in order to make this current investment worthwhile, DAZN will have to find someone in addition to Golovkin to make sure the streaming service thrives in the United States.
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