Alliance MMA, which is the equivalent of the National Wrestling Alliance (NWA) in the pro wrestling world, has acquired another regional MMA promotion in the Victory Fighting Championships (VFC).
VFC GM Ryan Stoddard says that since Alliance MMA is so young as a company, that it’s the best time to link up with them.
“There’s always a moment that we strive for as a business owner, and that’s to build it up to the point where you feel in a very good position to sell the company and continue to grow,” Stoddard told MMA Junkie. “This was as great a time as ever. Alliance is a young company, so it’s great to get in with them early on. It provides a lot of infrastructure that a company like ours really needs, as we’ve really grown faster than we can keep up with in the last 20 months. For us to come along and achieve a checkmark and a life goal, which is to build a business and sell it, and on top of everything else, have the opportunity to grow even bigger and be a part of something bigger is a very unique opportunity I really couldn’t pass up.”
The promotion currently airs events live through UFC Fight Pass and despite signing with Alliance MMA, will still air around 8-10 events on the streaming channel.
Stoddard says the relationship with UFC Fight Pass and Alliance MMA will continue to help grow the promotion.
“When you talk about that infrastructure, having a full-time marketing staff, having that many people who help you with sponsorship capabilities, as well as medicals and the financial pieces – that’s also a massive part of it,” Stoddard said. “We’ve always wanted to go into bigger markets. Looking into 2018, we plan to expand heavily behind Omaha and Nebraska, all the way into Dallas, Texas. None of that would be possible without Alliance. This is a total game changer for us and our ability to really increase our footprint.”
Victory Fighting Championships: Fight Night Coco Key is the next event for the promotion and that takes place on Friday, September 29 with Seth Bass and Jeremiah Deever headlining.