Bellator MMA is taking steps to improve things on the production side as they have signed a partnership deal with Van Wagner Sports & Entertainment. Starting with next weekends Bellator 221 card, viewers and fans in attendance will see a newly designed live event presentation, including video content, promotional packages and additional production elements.
The following press release was issued on the partnership:
BELLATOR MMA ANNOUNCES PARTNERSHIP WITH VAN WAGNER SPORTS AND ENTERTAINMENT FOR NEW IN-ARENA EXPERIENCE
LOS ANGELES – Bellator MMA, a subsidiary of Viacom, today announced a new partnership with Van Wagner Sports and Entertainment to create a new in-arena experience for its live events.
Van Wagner Productions has been at the forefront of the industry for more than 30 years, with projects and clients spanning across nine of the world’s top 10 sporting events, including nine Olympic Games, the last 36 Super Bowls, NFL International Series, US Open of Tennis, NHL Winter Classic, Kentucky Derby and more.
Beginning with Bellator 221: Chandler vs. Pitbull, a stacked card to be streamed exclusively on DAZN, on Saturday, May 11 at Allstate Arena outside of Chicago, Bellator fans will experience a newly designed live event presentation, including video content, promotional packages and additional production elements.
Bob Becker, Executive Vice President, Van Wagner Sports and Entertainment:
“Being presented with this great opportunity to work with Scott Coker and his Bellator MMA team is something that all of us at VWSE are looking forward to. Adding a new element of event presentation, to an already exciting and professionally run event will help to elevate the fan engagement and provide a level of presentation that will be unmatched in the combat sports arena.”
Scott Coker, President, Bellator:
“I’m thrilled to partner with Van Wagner on the new in-arena experience for our fans. Event presentation has always been such an important aspect of combat sports history. Going back to my days in K-1 in Japan, there was an emphasis on how the athletes were presented and I look forward to helping make that process even more exciting now. With their experience in live events, Van Wagner is the perfect partner to help us find new and innovate ways to continue to entertain our fans.”
For more information and to view the full schedule of upcoming live events, please visit Bellator.com.
About Paramount Network:
Paramount Network is a premium entertainment destination that pushes the limits of story-telling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal.
About Van Wagner Sports and Entertainment:
Van Wagner Sports and Entertainment is a leading full-service sports and entertainment agency. Van Wagner touches every aspect of the sports and entertainment landscape by engaging fans, creating events & experiences, building brands, selling naming rights, sponsorship, signage and tickets, producing content and much more.
Based in New York City with offices in Los Angeles, Raleigh, and Tokyo, Van Wagner Sports and Entertainment is a wholly owned subsidiary of the Van Wagner Group, a force in out-of-home media, responsible for transforming New York’s Times Square through powerful and resonating advertising.