Bellator MMA and Monster Energy began a partnership in 2014 that saw the promotion put on untelevised events during Monster Energy NASCAR Cup Series and Monster Energy Supercross races.
That partnership will continue for another three years because Bellator MMA and Monster Energy have agreed to extend their current deal.
The press release announcing this agreement can be seen below:
LOS ANGELES – Bellator is pleased to announce a renewed global partnership with Monster Energy. The new three-year-deal sees Monster Energy, a longstanding official partner, remain a key part of Bellator’s marketing strategy going forward.
“The partnership with Monster Energy has been an important component of our business since day one,” said Bellator President Scott Coker. “They have played a factor in our success and we are thrilled to announce this new three-year extension. The hard work and passion that Hans Molenkamp and the rest of their team have for this sport is unmatched. We look forward to new and exciting opportunities for our brand, fighters and fans that this continued relationship brings to the table.”
Beginning in 2014, Bellator became the first MMA promotion to partner with Monster Energy, which paved the way in creating numerous future sponsorship opportunities throughout the combat sports landscape. Since that time, many of MMA’s most memorable events and elite athletes have been supported by the industry-leading energy drink brand.
“Bellator delivers compelling, high-action, adrenaline-pumping MMA events worldwide,” added Monster Energy Vice President of Sports Marketing Mitch Covington. “We are thrilled to continue our longtime partnership and look forward to evolving our relationship even further, allowing us to further integrate the Monster Energy and Bellator brands.”
Over the years, Monster Energy and Bellator have worked together to host unique and creative activations for fans. Previously, Monster Energy Bellator MMA fight series events have been held during Monster Energy NASCAR Cup Series and Monster Energy Supercross races. Drawing thousands in attendance to experience live MMA bouts and fighter autograph signings, these events are expected to continue and evolve under the new partnership.
Monster Energy has also led the way in fighter sponsorship, building one of the most talented and diverse athlete rosters in the sport. Monster currently sponsors prominent Bellator fighters Quinton “Rampage” Jackson, current welterweight champ Rory MacDonald, Michael Chandler, Roy Nelson, Phil Davis, James Gallagher and Gaston Bolanos, as well as kickboxers Kevin Ross, Joe Schilling and John Wayne Parr.
Monster Energy will also be featured prominently throughout the broadcast, including on-screen integration and placement inside the Bellator cage.
Additionally, fans can look forward to meeting their favorite fighters and Bellator personalities at official dinners, parties and other meet-and-greets throughout the year.
For more information, please visit Bellator.com and MonsterEnergy.com.
About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
Bellator is a leading global mixed martial arts and kickboxing promotion featuring many of the best athletes in the world. Under the direction of veteran fight promoter Scott Coker, Bellator events take place in major cities worldwide and can be seen on television in over 160 countries to an available audience of over one billion people. In the United States, Bellator can be seen on both Paramount Network and DAZN, the world’s first truly dedicated LIVE sports streaming service. Bellator is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Hollywood, Calif. and owned by entertainment giant Viacom, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.