PBC’s latest FOX card managed to average less than a million viewers for the first time in 2019.
According to Showbuzz Daily, the July 20 PBC on FOX card, which took place at the MGM Grand in Las Vegas, averaged 923,000 viewers (269,000 in the 18-49 demo) and drew a 0.62 household rating. The average viewership is the lowest for a PBC on FOX card throughout all of 2019.
The card served as the lead-in to a FOX pay-per-view card headlined by Manny Pacquiao’s WBA “Super” welterweight title win over Keith Thurman. As for the televised card, two fights were broadcast. The first was a heavyweight bout between Efe Ajagba and Ali Eren Demirezen that Ajagba won by unanimous decision. The second fight featured Caleb Plant beating Mike Lee in three rounds to retain the IBF super middleweight title.
PBC’s last card prior to July 20 was the June 23 event headlined by Jermell Charlo vs. Jorge Cota and that card, which took place on a Sunday, averaged 1.211 million viewers. The last PBC on FOX card that took place on a Saturday was on May 11 and that show averaged 1.385 million viewers.
The next PBC on FOX card will take place on August 3 at the Barclays Center in Brooklyn. On that event, heavyweight contenders Adam Kownacki and Chris Arreola will meet in the main event. The rest of the televised card will feature Andre Berto facing Miguel Cruz and Marcus Browne defending his interim WBA light heavyweight title against Jean Pascal.