White didn’t have many nice things to say about Coker, blaming him for the demise of several different MMA promotions.
“Yeah. What is crazy is you just laid out for me how horrible they were at promoting. [That’s] amazing. If you can’t turn those guys into stars and run your business, you should probably get into another line of work. Look at what everybody has done in Strikeforce,” White said in a statement obtained by Bloody Elbow. “It’s just, these guys don’t know how to promote. It’s not what they’re good at. When you have Ronda Rousey and you can’t turn her into a star, you should probably go open a restaurant or something.”
The UFC bout Strikeforce in 2011 and would run the promotion until 2013, with Coker still taking a behind the scenes roll in the organization. Coker would become the Bellator MMA President in June of 2014 and still holds that position to this day.