Viewership for the latest Showtime Championship Boxing card is in.
The main event of the June 29 Showtime card from the NRG Arena in Houston averaged roughly 379,000 viewers. That fight saw Jermall Charlo successfully defend his WBC middleweight title with a 12-round decision against Brandon Adams.
The viewership numbers are a significant dip from the last Showtime-televised card that featured a world title fight, which was May 18 from the Barclays Center. The main event of that show, a WBC heavyweight title bout between Deontay Wilder and Dominic Breazeale, saw an average of more than 800,000 viewers through linear television and streaming.
The numbers are also a fraction of what Charlo's last fight drew last December. Charlo's last fight prior to June 29 was a decision win against Matt Korobov on FOX that averaged nearly two million viewers, but it should be noted that FOX's viewership in boxing cards is usually significantly higher than Showtime's boxing card.
Charlo's bout against Adams was also competing head-to-head with a Matchroom Boxing card on DAZN that was headlined by Demetrius Andrade's WBO middleweight title defense against Maciej Sulecki.
Days before the fight, the WBC announced that Canelo Alvarez would be elevated from middleweight world champion to Franchise champion, meaning that Charlo would be elevated from interim WBC titleholder to sole titlist. Showtime's next boxing broadcast with a world title in the main event is the July 27 show from Baltimore. In the main event of that card, Gervonta Davis defends his WBA super featherweight title against Ricardo Nunez.
