However, outside of the Octagon, one thing McGregor has succeeded at in a major way of the sale of Proper No. 12 whiskey.
A report from The Irish Times is stating that McGregor has sold approximately 200,000 cases of his whiskey, which has lead to $35-$40 million earned.
McGregor himself has taken to Twitter to celebrate the good news:
Was there ever any doubt I’d turn Whiskey to a Billi?— Conor McGregor (@TheNotoriousMMA) April 25, 2019
I turned “human cock fighting” to 4.2.
I’m gonna toast on this fine Thursday this amazing news.
Sláinte to the only true Irish Whiskey we have left, @ProperWhiskey!
Irish owned forever.
Thank you all.
It has been my pleasure. https://t.co/E9RGpRxAC5
The fighter would also take to Instagram to celebrate the news:
Who’s ready for a @properwhiskey spin class this weekend? Fun fact for you all, before I began to make a living out of fighting and Whiskey, I was a boxercise coach at my local gym, SBG. I charged €10 a class, with €5 of that to be split with the gym. This was just before my UFC debut. I had given up everything to make my dream a reality and I had not got two cent to rub together. These classes would literally get me my pack of chicken fillets and broccoli out of Tesco so I could eat for the week. Carbs were the enemy at the time, and also costly, so they were ignored happily lol. Fast forward today and we have collectively reached $1b in annual sales for the first time ever in Whiskey’s long and decorated history! What an amazing journey! I thank my lucky stars, my work ethic, and most importantly my loyal fans for all of this! Thank you all so much! Let’s keep pushing everyone, hard work pays and dreams come true!
An interesting side effect to the success of Proper No. 12 is that they have slowed the growth of Jameson whiskey sales in the United States.