After the biggest pay-per-view in UFC history, UFC 230 didn't exactly capitalize on the momentum.
Dave Meltzer of the Wrestling Observer reports that early estimates for UFC 230: Cormier vs. Lewis are around 250,000 buys. The November show at Madison Square Garden has become one of the bigger events of the year for the company, but multiple changes to the top of the card tempered expectations. A scheduled bout between Nate Diaz and Dustin Poirier fell through and the UFC scrambled to find a main event before settling on Daniel Cormier vs. Derrick Lewis.
Lewis was coming off a huge victory over Alexander Volkov at UFC 229, which did 2.4 million buys, but his popularity boost following the event did not translate to extra buys for UFC 230. This past Saturday was Lewis' first time headlining on pay-per-view. Cormier previously headlined UFC 226 against Stipe Miocic, which drew 380,000 buys.
UFC 230 ranks seventh among most purchased UFC pay-per-views this year. Of the eight times Cormier has headlined an event, UFC 230 did the lowest buyrate.