Premier Boxing Champions has gotten a lot richer in the last couple of weeks after now signing a second big television deal.
According to Ring TV, PBC and FOX agreed to a multi-year television deal that will have the boxing promotion have a larger presence on the network for years to come. The report states that PBC will work with an annual budget of more than $50 million to organize boxing cards on both FOX and FS1.
The deal is the second major deal for Al Haymon’s company after it was recently announced that it has also signed a three-year extension with Showtime on their current television deal. That deal also gives PBC a budget estimated at over $50 million which, according to an industry source who spoke to Ring TV, would result in PBC having a bigger annual budget than the $125 million annual budget Eddie Hearn’s Matchroom Boxing USA has with its own U.S. streaming deal with Perform Group’s DAZN.
In the FOX deal, which kicks off this December, calls for “10 championship-level fights on FOX, with at least another 12 shows on FS1.” This would be a significant increase from the amount of boxing cards being shown on FOX. This year so far, there has been only a few boxing fights on FOX, but none of them were world title fights.
PBC is now the third major boxing company to strike big broadcasting deals in the United States. Aside from PBC’s deals with FOX and Showtime, as well as Matchroom Boxing USA’s streaming deal with Perform Group, Top Rank Boxing also signed a broadcasting deal with ESPN, an extension on its current deal that will now run for the next seven years.
The last time FOX had a boxing card was this past August when Andre Berto defeated Devon Alexander by split decision in the main event. That fight averaged more than a million viewers, making it one of the most-watched boxing fights on television in the United States this year.
