Victor Cui is the CEO of One Championships and Singapore has been their home base since they debuted on September 3 of 2011.
The UFC has started growing their presence in Singapore, as the promotion’s running UFC Fight Night 111 in the country this coming June.
With the UFC infringing on their home turf, the promotions CEO in Cui is ready to battle the UFC for control of the territory.
“It’s not a surprise that the UFC is there – I’ve heard of them before, I don’t know if you know that,” Cui said during a One Championships 55 press conference. “They were in Asia and had an office in Asia several years, maybe five years or something like that, long before we even created ONE Championship. So they had their gameplan and they had their thing. For us, we’ve always just focused on what we know and what we believe in ONE Championship: Telling the great stories of the athletes who represent the values of martial arts. – of honor, respect, hard work, humility, dedication, all these great values that Asians respect and admire. We’ve focused on our story, and the story of our athletes and telling that. And just doing our business plan as I see what makes sense for Asia.”
UFC Fight Night 111 will mark the promotion’s first appearance in the continent of Asia in nearly two years, with the last event taking place there being UFC Fight Night 97.
While Cui is strictly focusing on One Championships right now, one thing that interests him from the UFC Fight Night 111 event is Holly Holm.
“I think it will be interesting to see (Holm) fight,” Cui said. “I don’t really know how to answer that. Every organization is going to try to do their best and put on the best fight card for fans, and I’m all for that. I think everybody that is asking money from a fan, whatever promotion, you should be trying to put on the best card that you can and the most exciting card that you can. Now, from a business side, the challenge for us as an organization is to make sure that we overdeliver to our fans, overdeliver in excitement, overdeliver in entertainment and provide great value. That’s up to ONE Championship to innovate.”
UFC Fight Night 111 takes place on Saturday, June 17 from the Singapore Indoor Stadium in Kallang, Singapore with Bethe Correia and Holly Holm headlining. Fightful is providing live coverage of the event, which streams live on UFC Fight Pass.