Cole explained that he didn't like the man he had become and felt ashamed of himself. He said he was initially pissed off that O'Reilly was getting opportunities at the NXT Championship, but admitted he was wrong for his actions and made a stupid mistake.
Cole said he was going to do everything in his power to fix things.
After his promo, Roderick Strong confronted Cole and said the trust between brothers had been broken and that he wasn't sure he could save Cole from what O'Reilly was going to do to him.
This brought out NXT Champion Finn Balor, who attacked Cole. Strong helped Cole, leading to Cole hitting another superkick on Balor. Strong was not in a forgiving mood as he decked Cole. On the ground, Cole continued to apologize, crying as he said he had screwed everything up.
Cole and Strong professed their love and hugged in the ring.
But it was all a swerve as Cole hit Strong in the groin, called him stupid, snatched his dog tags, and laid him out with a superkick.
"After watching that footage, I am ashamed of myself... I wish we could have this conversation face to face, but we can't, we can't because of ----."— WWE (@WWE) February 25, 2021
Is @AdamColePro apologizing? #WWENXT @KORcombat pic.twitter.com/Az02iimV7y
Cole broke the relationship between himself and Undisputed ERA when he superkicked Balor at NXT TakeOver: Vengeance, leaving O'Reilly stunned. Cole then shocked everyone when he superkicked O'Reilly as well. Last Wednesday on NXT, Cole hit O'Reilly with a pump kick to the face and a brainbuster on steel steps. O'Reilly was taken out of the CWC on a stretcher as a result of the attack.
On Wednesday it was announced O'Reilly would be out of action four to six weeks with a "herniated disc in his neck" as a result of the attack.
If you missed anything from Wednesday's NXT, check out Fightful's full report on the show by clicking here.