Although NXT got its Wednesday television show up and running before AEW, that hasn't stopped AEW from making its presence known, even in the middle of NXT programming.
In the middle of NXT's debut show on the USA Network, a commercial for AEW aired after the fatal four-way match involving Candice LeRae, Io Shirai, Bianca Belair and Mia Yim. LeRae won the match to become the No. 1 contender to the NXT Women's Championship. Below is the ad that ran during NXT.
Fightful has learned of people seeing that ad on multiple television providers with Optimum and Verizon Fios being among those listed. The commercial wasn't aired nationally, but it did air locally in markets such as New York, Philadelphia, Dallas, Detroit, Tampa and more.
This isn't the first time an AEW commercial aired during WWE programming this week. On September 17 during SmackDown. Below is the commercial that aired during SmackDown.
AEW's live, weekly television show starts airing October 2 on TNT. Fightful also has live coverage of NXT on USA Network which can be seen here with a post-show podcast set to follow after the second hour of NXT ends.