AEW will be an alternative to WWE.
In a new promotional video hyping Double or Nothing, the TV rating for Saturday's pay-per-view was revealed. At the end of the video, a TV-14 rating pops up in the corner, signifying that All Elite Wrestling will be rated more mature than WWE and their TV-PG product.
WWE used a TV-14 rating throughout the Attitude Era but moved to TV-PG in July 2008.
From the TV Parental Guidelines:
WWE (TV-PG): Programs rated TV-PG contain some material that parents or guardians may find inappropriate for younger children. Programs assigned a TV-PG rating may include some inappropriate language, very little sexual content, suggestive dialogue, and/or moderate violence.
AEW (TV-14): Programs rated TV-14 may contain material that parents or adult guardians may find unsuitable for children under the age of 14. The FCC warns that “Parents are cautioned to exercise some care in monitoring this program and are cautioned against letting children under the age of 14 watch unattended.” Programs with this rating contain crude humor, drug/alcohol use, inappropriate language, strong violence (may include some amounts of blood and gore), and moderate suggestive themes or dialogue.