Bruce Prichard describes his job.
Bruce Prichard holds the title of Executive Director of WWE Raw and SmackDown. Prichard has worn many hats throughout his wrestling career including manager, producer, announcer, and more.
However, don't call him a writer.
"I've never been a writer," Prichard said on Something To Wrestle. "Creative and booking TV, I would never consider myself a writer. I don't consider myself a writer in the way that I think that Hollywood and people look at writers. Not a big fan of that term. I think we're creative people that put things on paper."
Prichard agreed with co-host Conrad Thompson when Thompson said the roles and titles are semantics.
"When I was a producer, I was the guy that put everything together, I didn't understand that I was a producer. I think people get confused with titles and what they are. I'm not a title guy. I didn't sit there and write out what people say. Maybe that's what I think what a writer does. We created shows, we created formats, we told stories. What am I? I'm a storyteller. That's what I do. I tell stories, and I try to bring them to life on screen," he said.
When Thompson asked if writers would say they do the same thing, Prichard replied, "Sure, some would. Some wouldn't. Some would say, 'No, I write the words and other people do that. I'm an idea guy, I'm a creative guy, I'm a storyteller.' It pigeonholes, and there are so many more things that I did then or do now. 'Ah, writer.' No, even the writers do so much more than just write. It's an education process that people who have never been there will never understand. You can try as you may, you're just not going to understand it."
Prichard has been in the business for nearly 50 years as he worked for Houston Wrestling selling posters in the early 70s.
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