WWE and Credit One Bank have announced a multi-year partnership that will include a themed credit card featuring benefits tailored to WWE fans.
In addition to tailored benefits, Credit One Bank advertising will be integrated into Sunday's Survivor Series and December's Tables, Ladders, and Chairs pay-per-view.
CREDIT ONE BANK AND WWE ANNOUNCE MULTI-YEAR PARTNERSHIP
LAS VEGAS, NV and STAMFORD, CONN (November 20, 2020) – Credit One Bank, one of the nation’s fastest-growing issuers of credit cards, is adding to its sports and entertainment marketing efforts and cobrand portfolio through a new, wide-ranging multi-year partnership with WWE (NYSE: WWE). This partnership will include a themed credit card featuring must-have benefits tailored for ultimate WWE fans.
“Credit One Bank is now a proud partner of WWE, a leader in global sports entertainment, which will allow us to leverage WWE’s broad media platform through integrated content that will be sure to amaze and delight fans. This relationship will help us reach new consumers, extend our leading product and service offerings to our millions of card members, and ultimately give people more of what they love-something that aligns well with WWE’s approach to developing family-friendly entertainment accessible to fans across multiple platforms,” said John Coombe, Senior Vice President of Marketing at Credit One Bank.
Credit One Bank messaging will be integrated into upcoming WWE pay-per-view events including Survivor Series this Sunday, November 22, and Tables, Ladders & Chairs on Sunday, December 20, both streaming live around the world on WWE Network. Additional integrations will be featured across WWE’s digital platforms including YouTube, the world’s #1 sports channel.
“We are proud to partner with Credit One Bank on this multi-faceted partnership which will provide exciting opportunities for WWE fans and Credit One card members,” said Stephanie McMahon, WWE Chief Brand Officer. “We are confident the WWE Universe will enjoy the offerings we are creating as part of this integrated campaign.”
In addition, WWE and Credit One Bank will collaborate on upcoming benefits and customer experiences for current and future Credit One Bank card members. Previous WWE activations have focused on dynamic fan experiences that only the WWE can offer, ranging from trips to a “Fantasy Camp” at the WWE Performance Center in Orlando to VIP Experiences at WWE live events.
For more information, visit CreditOneBank.com.
About Credit One Bank
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. The company is one of the fastest-growing credit card providers in the United States and has more than 10 million customers. Credit One Bank offers credit cards through the Visa, Mastercard and American Express networks, and is a proud partner of WWE, NASCAR, the Las Vegas Raiders, the Las Vegas Golden Knights, Las Vegas Aviators and Six Flags. Learn more at CreditOneBank.com and on social media (@CreditOneBank) on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to wwe.com/worldwide/.
Fightful will have live coverage of Survivor Series beginning Sunday at 5 p.m. eastern.