Eric Bischoff, the mind behind the nWo, doesn't take credit for creating their iconic logo.
The group, which formed following WCW's Bash at the Beach '96, is one of wrestling's most influential and popular entities. Their merchandise remains incredibly popular 25 years later, and during the latest episode of his 83 Weeks podcast, Bischoff, along with special guest Kevin Nash, shared who came up with the often imitated 'nWo' design. They said the following:
Kevin Nash: "Didn’t Craig?"
Eric Bischoff: "Craig Leathers was a director and he actually worked -- If you remember, Kevin, we were at the Disney/MGM Studios filming during that period of time because Atlanta was all things Olympics. We had the general idea, the feel for the nWo, and Craig Leathers went over to the design studio at Disney/MGM Studios -- We sat down and said, ‘Okay, here’s what these guys represent. Here’s their attitude. Here’s all this.’ Gave them all the parameters and they came back with about six or eight, maybe ten different ideas and one of those ideas was the nWo logo as we know it today. So, as much as I’d like to take credit for it or give credit to Craig Leathers, it was actually somebody at Disney/MGM Studios that came up with that."
Kevin Nash: "Imagine somebody from Disney coming up with an idea."
The nWo were inducted into the 2020 WWE Hall of Fame, with Hulk Hogan, Scott Hall, Kevin Nash, and Sean Waltman as the inducted members. Bischoff would receive the same honor as a member of the class of 2021.
If you use the quotes above, please credit 83 Weeks with a h/t and link back to Fightful for the transcription.