Eric Bischoff wants to be totally fungible.
On April 7, Eric Bischoff filed for the trademark "totally fungible" to be used for media production and merchandise. The trademark seems to be a play on NFT, which stands for non-fungible token.
Trademark description:
IC 025. US 022 039. G & S: Hats; Shirts; Socks; Bandanas; Sweatshirts; Hooded sweatshirts
IC 041. US 100 101 107. G & S: Entertainment media production services for motion pictures, television and Internet; Entertainment services in the nature of an ongoing reality based television program; Entertainment services in the nature of creation, development, and production of television programming; Entertainment services in the nature of production of motion pictures, television shows, multimedia entertainment content; Entertainment, namely, a continuing news, variety, or professional wrestling show broadcast over television, satellite, audio, and video media; Entertainment in the nature of wrestling contests; Entertainment services in the nature of live mixed martial arts (MMA) events; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, providing podcasts in the field of professional wrestling, news, pop culture, or technology; Entertainment services, namely, providing video podcasts in the field of professional wrestling, news, pop culture, or technology; Presentation of mixed martial arts (MMA) events; Providing wrestling news and information via a global computer network; Providing on-line entertainment information, namely, information about television programming; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes
WWE recently got into the NFT game, launching a set of Undertaker NFTs ahead of WrestleMania.
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