WWE is a social media juggernaut.
With countless accounts across Facebook, Twitter, Youtube, Vine, Tout, and whatever else there is, the company is among the best in entertainment as it pertains to social media. If you've ever seen a ton of WWE wrestlers tweeting about the same thing, at the same time, you might have thought it was concentrated on the company's behalf. Well, there's a good chance it was, as Matt Rehwoldt, formerly Aiden English laid out their policies to Fightful.
"I mean, it would depend. Most often it was just if they needed you. Like, if you were taking part in some kind of media campaign. Say, you helped film a commercial for Snickers or something like that. They might be like, “Hey, the campaign launches on Friday, could you just please do a tweet?” Nobody’s ever saying, “You have to send this tweet.” It was always, “Hey, here’s a link. Just tell people to check out the commercial or enjoy Snickers or something like that.” Then, obviously, the more kind of stuff you were doing with that the better. Occasionally if it was part of the TV program where [they] want to get this match set-up via Twitter, like they sometimes do—like, “Challenge accepted” kind of tweets—you were obviously given that. They would see you at TV or call you or text you or things like that. It was pretty loose handed if it was," said English.
Contrary to reports that had emerged last year, Fightful was able to confirm WWE doesn't ask their talent to turn over social media passwords, and social media employees even try to avoid personally tweeting for talent.
A couple years after his split with Rusev, he still gets countless "Milwaukee" tweets in reference to the subsequent angle. He's not muted the term on his social media, however.
"No. Milwaukee, I love it, man. God, that was like C-movie gold. You just gotta embrace it," English said with a smile.