WWE Payback was a big success for the company, and Fightful has learned some details behind merch rankings for the show.
As is almost always the case, generic WWE merchandise topped the list. Among that includes Payback and WWE branded shirts, briefcases, and title belts. The way one person explained it to us is that it’s unlikely many things will overcome that as one title belt can equate to one or two dozen superstar shirts.
As far as individual talent, we’re told that Cody Rhodes topped the list, beating out John Cena, who landed at second among individual talent. This is a rarity, as John Cena’s merchandise continues to do great numbers, especially when new merchandise is dropped. LA Knight fans will be happy to know at the live event, he hit number 3 among individual superstars. Many of Knight’s sales had previously been online and via Fanatics, but WWE has made a point to get a lot more of his merch to the live shows.
At the AEW All In show, we're told that "Better than you Baybay" was a top seller.
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