Hulk Hogan nearly turned heel in 1990.
WrestleMania VI was headlined by a Champion vs. Champion bout pitting WWF World Champion Hulk Hogan against WWF Intercontinental Champion The Ultimate Warrior. The match was looked at as a passing of the torch as Warrior defeated Hogan, signaling that he was the new face of the company. That wasn't exactly the case as Warrior's World Title reign didn't set the business on fire, and Vince McMahon put the belt back on Hogan a year later.
Speaking to Steve Austin on the Steve Austin Show, Hogan discussed the title change and revealed that he had a different idea on how WrestleMania VI should have ended.
"My question is always, 'why are we doing this and what's next?' Vince told me he wanted me to put Warrior over and I said, 'Okay, why are we doing it and where are we going?' He goes, 'I think the red & yellow run is pretty much over. Let's take a break from it.' I said, 'Damn, Vince. What about, after the finish, I give him the belts, I go halfway down the aisle, do a slow turn, and go back. When he's celebrating, I crucify him. And I call myself Triple H; Hollywood Hulk Hogan.' Vince says, 'That will never work. You can't be a heel.' Vince squashed the Hollywood Hulk Hogan deal."
Hogan would transform into Hollywood Hulk Hogan six years later in World Championship Wrestling when he aligned himself with Kevin Nash and Scott Hall to form the New World Order.
While Hogan vs. Warrior was a dream match at the time, one dream match that never took place during Hogan's career was a showdown between him and Steve Austin. You can read why the match never happened by clicking here.