In order to promote Rebellion during AEW Dynamite, IMPACT had to pay up.
According to the latest Wrestling Observer Radio, the ad that aired for Rebellion during the April 21 of Dynamite was paid for by IMPACT. Furthermore, the promotional footage was not weaved into the show but instead aired as a commercial, the way any other ad would.
At the Sunday, April 25th event, AEW World Champion Kenny Omega will face IMPACT World Champion Rich Swann in a Title vs. Title Match. While Omega has been a regular on IMPACT television and Tony Khan has made weekly appearances via paid ads, IMPACT's presence on AEW television has been minimal outside of allusions to the match and the involvement of The Good Brothers.
In a recent appearance on Busted Open Radio, Tony Khan said that he has paid to promote his program on IMPACT, so it's on them to do the same.
Fightful will have live coverage of the historic event beginning at 5 p.m. PST with a post-show podcast immediately following its conclusion.