IMPACT Wrestling viewership drops
According to Wrestlenomics, IMPACT Wrestling drew 79,000 viewers on Thursday, November 11. This number is down from last week, which drew 118,000 viewers.
The show posted a 0.02 rating (25,000 viewers) in the 18 to 49 demographic, the same as last week's rating in the same demographic.
Thurston noted this was the lowest total viewership since July 1, when viewership was likely affected by program guide errors across different cable systems.
Thurston also notes that this is the third-lowest viewership for IMPACT since its debut on AXS in December 2019.
This week's episode of IMPACT focused on the build to the next streaming special, Turning Point. Several new matches were made for the event and you can learn more at this link.
IMPACT Wrestling returned to delaying the upload of full video highlights from the show. In recent weeks, IMPACT experimented with uploading full segments from the episode the day after it aired.
In its place, IMPACT has uploaded a series of YouTube #shorts The highest viewed #shorts video is a clip of the Minoru Suzuki vs. Kaleb with a K match with 6,700 views.
IMPACT Wrestling encourages fans to subscribe to their IMPACT Insiders subscription service on YouTube where you can see the full episode on the platform.
You can keep up with all the television viewership numbers in the world of wrestling with Fightful's resources section.
If you missed anything from Thursday's IMPACT, check out Fightful's full report on the show by clicking here