IMPACT Wrestling viewership gets a needed boost following record lows.
According to Wrestlenomics, IMPACT Wrestling drew 96,000 viewers on Thursday, December 2. This number is up, nearly double, from last week, which drew 48,000 viewers.
The show posted a 0.02 rating (32,000 viewers) in the 18 to 49 demographic, up from last week's rating in the same demographic. This is also IMPACT's highest measurement in the demo since October 28.
Thurston also provided the following information about viewership.
Total viewership of 96,000 is back in line with what the program had been doing before
Thanksgiving. P18-49 of 32,000 viewers is Impact’s highest measurement in the demo since October 28.
Viewer counts in thousands for this week's episode with difference versus the median of the last 28 days in parentheses:
P2+: 96 (-3%)
P18-49: 32 (+33%)
M18-49: 22 (+5%)
F18-49: 9 (+125%)
P18-34: 8 (-36%)
M18-34: 7 (-42%)
F18-34: 1 (+100%)
P35-49: 24 (+118%)
M35-49: 15 (+67%)
F35-49: 9 (+157%)
non-P18-49: 64 (-14%)
Note that with a smaller viewership many of the smaller demos likely show disproportionate volatility.
This week's episode of IMPACT focused on the build to Hard to Kill with the World Title match being booked for the card. Learn more at this link.
This week, IMPACT Wrestling returned to delaying the upload of full video highlights from the show. Occasionally, IMPACT experiments with uploading full segments from the episode the day after it aired.
IMPACT has uploaded, however, a digital exclusive video of Scott D'Amore booking the main event of Hard to Kill. That video currently has 10,000 views.
IMPACT Wrestling encourages fans to subscribe to their IMPACT Insiders subscription service on YouTube where you can see the full episode on the platform.
You can keep up with all the television viewership numbers in the world of wrestling with Fightful's resources section.
If you missed anything from Thursday's IMPACT, check out Fightful's full report on the show by clicking here