Jim Ross Talks TNA's Potential Rebranding

Jim Ross says TNA must be renamed to survive.

Friday, Ross wrote about the promotions future in his blog. The promotion has been tied up in litigation and financial issues. Ross went into what has gone wrong with the TNA brand.

"The legal issues plaguing TNA Impact Wrestling are still ongoing but one has to assume that they will be nearing their crescendo soon. I don't look for this legal cluster to have a happy ending for any the litigants. Many are wary if the current management regime,sans Billy Corgan, can make the decisions that are necessary to change the course of the financially troubled brand. Can anyone be comfortable if Dixie Carter and her team can right the many wrongs in managing this company that has gone from a solid number two, pro wresting brand and airing their weekly broadcast on Spike TV to now being apparently close to bankruptcy and airing on the somewhat obscure POP TV Network. This brand has fallen like a rock from grappling grace the past few years which is sad for many to see," wrote Ross.

Ross still believes in the promotion but he thinks big changes need to be made. His vision for TNA includes a change in talent and management.

"The big question looms and that is, 'Can TNA be fixed?' The answer to that question is, 'absolutely' but only if the brand is blown up, restarted, renamed, and by finding a more viable TV network/partner on which to air their show. Then TNA, or its successor, needs a small, tight knit, agenda-less team to plan long term, present a reality based, athletic product featuring as many qualified, younger and fresher talents as they can afford. The way this brand has been devalued and abused is regrettable which may be the understatement of the year. Make no mistake about it, TNA, under a new name and a fresh management approach, can regain some level of footing within the marketplace but new management, if that's the case, must have a realistic plan and the funds to reach their goals which will only come in time," wrote Ross.

The future of TNA is murky because of the lawsuits, viewership, and delay of tapings.

Ross' blog also covers his predictions for WWE Hell in a Cell and can be found at JRBarBQ.com.

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