Teases for the White Rabbit began in September at live events as "White Rabbit" by Jefferson Airplane played during breaks.
Fans immediately wondered why the song was playing at live events and believed the song was potentially in reference to Karrion Kross, who was known as the White Rabbit on Lucha Underground. In the first video for the White Rabbit on television, fans noticed an hour glass, believing it was another reference to Kross.
Speaking to Louis Dangoor of Give Me Sport, Kross was asked about the White Rabbit vignettes.
"The first time they played 'Feed Your Head' and all that, I had a couple of people on SmackDown turn over and look at me. I was like, 'Hey, don't look at me. I have nothing to do with that.' Some people who have known me for a long time, they knew that used to be the theme music in Lucha Underground and the White Rabbit, the hourglass, they thought, 'Is that you or is that Bray Wyatt?' I said, 'It's not me, I have no idea who that is.' As weeks went by, people in my family and personal friends called me saying, 'Stop working us, you always work us, you never tell us. Just for once, tell us that it's you.' 'I swear to God. I'm not working you. This has nothing to do with me.' 'You're lying! That's you.' Some people were very positive that this was some big elaborate scheme of mine. For once, it was not. I was hoping it was Bray Wyatt the entire time and sure enough, all of us got, in the end, what we wanted and it was him. It was a cool thing. I was flattered that people thought it was me. To be remembered for some of my earlier work is always really cool. It was a funny period for me personally. It was fun to watch it play out," said Kross.
Following the reveal of Bray Wyatt as the White Rabbit at WWE Extreme Rules, fans began coming up with ideas for the Wyatt 6, which is Bray's social media handle, believing it to potentially be a group.
Asked if he would be part of the Wyatt 6, Kross said, "If the fans really want that, it would be something I would completely consider. We'll have to see how things play out."
For now, Kross is locked in a feud with Drew McIntyre as the two men battled in the parking lot on Friday's WWE SmackDown.
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