Former WCW Booker Kevin Sullivan appeared on David Penzer's new podcast talking about his time in WCW. You can hear the full podcast at this link, and submitted highlights below.
“I fed (Hogan) monsters because it made (Hogan) feel secure with me. We didn’t become ‘characters’ until Hogan got there. It was the worst time in my life professionally coming to the ring because I felt like I was coming out of the clown car”.
Hogan’s agent reacting to the decision to turn Hogan heel:
“Hogan’s agent Peter Young cried; actually, cried to me that I couldn’t turn him [Hogan] heel until 2:30 in the morning. Everyone was telling (Hogan) not to turn heel because it wouldn’t work; it worked great.”
When he knew Hogan needed to turn heel:
“One night in the old Chicago stadium, (Hogan) did an interview with ‘Mean Gene’, and they were booing (Hogan) out of the building. I told (Hogan) he needed to turn heel, Hogan said, ‘Absolutely Not’! I knew he had to turn heel. The pop wasn’t there. He [Hogan] didn’t look the same. (Hogan) was a bald man, who was thin at the time.”
Check out the full podcast here.