Killer Kross Thought Social Media Metrics Would Take A Dive After WWE Departure, Was ‘Blown Away’ By Documentary Response
Killer Kross is thrilled with his social engagement.
Despite departing WWE at the tail end of last summer, Killer Kross has maintained a strong presence in the world of wrestling. Outside of his matches in GCW and MLW, Kross has also continued to capitalize on his social media game as well.
Speaking with Fightful’s Sean Ross Sapp for a new interview, Kross admitted that he expected his metrics to tank after his departure from WWE.
“I was blown away and I originally thought that my metrics on social media were gonna take a dive once I was out of WWE because that’s typically what happens to everybody once you’re out of a major company. Fans like to not necessarily just follow along with the performer but they like to follow along with the total narrative of the television program. So I was prepared for that and I wasn’t concerned or worried about it. The perception of equity on social media isn’t necessarily a direct reflection of somebody’s equity, like in real life as a performer and what they can do. You have to understand that as a performer. You can’t be terrorized by that.”
Kross went on to talk about some of the metrics behind his hit video, ‘My Life After WWE’.
“But when it went through the roof, I was like, ‘Man, this is pretty unbelievable.’ I understand how to read the breakdowns now, and I can see people all over the world watching it. It’s not just in the United States or Canada. There’s people in Saudi watching it. There’s people in South Africa watching it. People in the UK, Spain, all over the place. For me, it means a lot that people care enough to find it and pull it up and watch it. One of the cool things that actually is in the metrics that come back from those videos is you can see what device people are watching it on. A lot of people watch it on their TV. I would thought they watched it on their phone, because that’s how I always watch YouTube. I rarely watch anything. They’re watching it on their TV, which is really, really cool. Like they watched it like a movie. So that was awesome.”
Pro Wrestling Tees was a huge driving force behind the documentary, according to Kross.
“I owe like a very, very big thank you to Pro Wrestling Tees, because they promoted that documentary and the moment they promoted that, the viewership on it went through the roof. It jumped, astronomical, through the roof. Now that I’m independent again, I’ve been learning a lot about just having a better understanding of like, marketing and promotional real estate online, understanding how to put something somewhere where it can be viewed, where people can find it.”
Kross finished out the topic by saying that he took some advice from people in the marketing/advertisement departments in WWE.
“Like YouTube is a very competitive place. There’s billions of things to watch. You’re competing with everything on YouTube. So understanding how to promote and go into a high traffic website and perhaps purchasing an ad where people can at least see that they click it and they watch it. I’ve been learning a lot about that and I actually got that idea speaking with the marketing and the advertisement departments in WWE when I was there. I said, ‘How do you guys do it?’ They’re like, ‘Having an understanding of advertising, real estate online.’ I went, ‘Oh!’ So I’ve been learning shit.”
Elsewhere in the interview, Kross spoke about a possible return to AAA and his relationship with Konnan. Check out his full comments by clicking here.
Fans can check out Fightful’s full interview with Killer Kross at the top of his article. After that, head over to our YouTube channel to catch up with our other recent interviews.
