Lana knows the power of social media and wants to help WWE build bigger stars.
Lana has utilized TikTok to show off her personality and keep engaged with fans when she's not in the ring. She also had a Cameo page before WWE cracked down on third-party platforms like Cameo and Twitch.
With WWE making changes to third-party platforms, Lana wants to help the company help the superstars.
"I know we are all in that discussion with the company of trying to work that out. Once again, the world has changed quickly. Everything has moved into digital space now. So there is a lot, a lot of money that can be made on the digital front from brand deals to Twitch, to YouTube. There’s so much money that maybe WWE didn’t always see they could make," she told the New York Post.
Lana continued by saying, "I may not be a main-event WrestleMania player, but that doesn’t mean we can’t make a lot of money on the digital front. And I think with a lot of different people, you see that. I see that. I think coming from the entertainment world to this, I always look at things in casting. So I look at our girls and I’m like, 'Man, Ruby Riott can make so much money in this aspect, Liv Morgan, Mandy (Rose) there, me there.' I’m always like, 'Ah, I should be a manager.' I should be a real-life manager. I’m actually really excited because I expressed to WWE how much I would love to help them build something out for the talent because I feel like we haven’t even slightly started to tap into how big of stars we can be on the digital front and how much money we could make for WWE. So, I’m excited. I know sometimes when things happen it’s a slow and steady … you have to be patient with change. But I really believe I’m gonna be one of the ones that’s gonna help build this out and this new WWE where we are going to be bigger than ever, the talent."
Stephanie McMahon believes WWE does amplify the biggest stars and wants to give them individual voices. She discussed how WWE stars can use social media to engage with their audience and you can read her full comments by clicking here.
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