As part of his latest WWE run, it was hammered home that Lars was "THE FREAK" with commentary using the nickname 22 times during his October 16 WWE SmackDown match against Jeff Hardy. In his last WWE television appearance, Lars discussed bullying and how it played an important role in his life.
Taking to social media, Lars revealed new concept art that would have seemingly position him in a different light as "The Brilliant Behemoth" Lawrence Sullivan. It is unknown when WWE had plans to use the gimmick.
Following his release, Lars spoke with Fightful and he told WWE he was done with wrestling after battling crippling anxiety issues to the point of struggling to eat during days of TV filming, and was having trouble sleeping.