WWE issued the following press release announcing an expanded partnership with Mars.
HACKETTSTOWN, NJ and STAMFORD, CT, March 11, 2019 – WWE (NYSE: WWE) and Mars, Incorporated today announced an expanded partnership where SNICKERS and SKITTLES will receive significant visibility and consumer engagement across WWE’s global platforms beginning at WrestleMania, one of the largest sports and entertainment events in the world.
For the fourth consecutive year, SNICKERS will serve as the exclusive presenting partner of WrestleMania, which will take place Sunday, April 7, 2019 at MetLife Stadium and stream live around the world on WWE Network, WWE’s award-winning streaming service. SNICKERS’ presenting partnership of WrestleMania will once again feature WWE Superstars promoting the brand’s popular ‘You’re Not You When You’re Hungry’ campaign in custom content produced by WWE. The creative will air in WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network, and in WrestleMania on WWE Network. This content will also appear across WWE’s global digital and social platforms, including WWE’s YouTube channel, which is the #1 most viewed sports channel and #2 most viewed channel in the world.
“WWE Superstars can’t perform in the ring and live up to their larger-than-life personalities if they’re hungry,” said Josh Olken, Brand Director, SNICKERS. “We’re thrilled to be back for the fourth consecutive year as the presenting sponsor of WrestleMania, making sure that no one across WWE’s passionate fan base is hungry when getting their WrestleMania fix.”
“WWE is thrilled to expand our partnership with Mars and provide two marquee brands, SNICKERS and SKITTLES, with valuable exposure across our global platforms,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “SNICKERS will once again leverage the massive platform and global fan base that WrestleMania provides as we bring their ‘You’re Not You When You’re Hungry’ campaign to life in new and creative ways.”
As part of the broadened relationship, SNICKERS has released five limited edition Hunger Bars with WWE that include the catchphrases of five Superstars on the packaging:
The Miz = Awesome
Lana = Ravishing
Bobby Roode = Glorious
AJ Styles = Phenomenal
Rusev = Brute
The bars will be available beginning next Monday, March 18 through mid-April exclusively at Dollar General stores across the country. Fans can also look out for a special digital coupon on SNICKERS singles items, as well as a digital “Superstar-Yourself” experience on DollarGeneral.com.
The partnership will also include a SNICKERS brand presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival at Pier 12 in Brooklyn, NY, plus custom digital and social content sponsorships on WWE.com and YouTube as part of a multi-platform media campaign.
Continuing the relationship, SKITTLES will serve as the presenting partner of WWE’s Hell in a Cell event this September. This will include cross-platform promotion via WWE’s global media channels, a co-branded custom integration that will air in the telecast, and additional partnership activations that will be unveiled in the coming months.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, UNCLE BEN'S, MARS DRINKS and COCOAVIA. Mars also provides veterinary health services that include BANFIELD Pet Hospitals, Blue Pearl, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 27 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to wwe.com/worldwide/.