In May, WWE partnered with Netmarble to enter the King of Fighters mobile game.
WWE has a rich history of mobile gaming with Super Card, Immortals, Champions, and more.
Speaking to Flickering Myth, Netmarble President Simon Sim discussed the partnership with WWE.
"We have watched player trends and the mobile gamer base continues to grow. We are seeing “non-gamers” begin to find games they enjoy. We saw this with the launch of BTS WORLD last year and see a similar trend with the recent WWE collaboration and The King of Fighters ALLSTAR. Our mobile devices are more accessible so we believe it will continue to grow."
He continued, further elaborating on the WWE partnership by saying, "Netmarble is always looking for new ways to bring fun to our existing players and expand the fanbase of not only our titles but expand the mobile games industry. We found an innovative way to bring The King of Fighters ALLSTAR franchise to new players and those who were familiar with the games. With WWE we want to bring that same fun to the WWE audience, and it was an exciting partnership. We paid particular attention to the character molding and movements to ensure an authentic experience for the WWE fans. The WWE event may be complete, but we are always open to working with our great partners again."
King of Fighters is available on iOS and Android.