Nick Aldis: NWA Knew The Paywall Wasn't Ideal, The Decision Was Made For Survival

When the NWA announced its return in March 2021 following a hiatus during the pandemic, it was revealed that new episodes of NWA Powerrr would be available on FITE TV for $4.99 a month. Previously, NWA Powerrr was uploaded for free on YouTube.

NWA PPV events were still standalone events on FITE.

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Less than a year later, NWA announced a new subscription service where fans would get new episodes of NWA Powerrr, PPV events, and other specials for an annual fee of $49.99.

Speaking on Busted Open Radio, Nick Aldis explained why NWA had to go to a paywall for NWA Powerrr upon returning.

"The paywall thing, we knew right from the beginning that it wasn't ideal. It's just, we were in a position at that point where we weren't funded by a giant organization or someone with endless resources. Obviously, Billy has committed his own substantial personal wealth to fund this thing. As a fledgling promotion in the position we were in, it was very hard to accept that we were going to have to slow the momentum down. Ultimately, the decision was made for survival. Billy and I, from day one of our relationship, we believed that the NWA has a place and that it was going to take time. We never believed in trying to hot shot anything or trying to make a big loud noise or jump in because the resources would be impossible to go toe to toe with the giants that were doing that. We wanted to protect our USP and slowly but surely build a strong and loyal fanbase and the NWA fan has been that. To do that, we need the eyeballs," he said.

You can learn more about NWA All Access by clicking here.

Elsewhere during the interview, Aldis revealed that he has signed a contract extension with NWA. You can find his full comments by clicking here.

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