Nick Aldis has been the centerpiece of the National Wrestling Alliance's resurgence since he first captured the famed Ten Pounds Of Gold from Tim Storm.
Although he briefly lost the championship to Cody Rhodes at All In in 2018, he would recapture the title at the NWA 70 pay-per-view later that year.
Now, off the success of the YouTube series NWA Powerrr, Nick is leading the charge into the next NWA pay-per-view, NWA Into The Fire on December 14th, where he will face James Storm for the NWA World Heavyweight Championship.
Speaking to Mirror, Aldis discussed his goals for the future with the promotion including helping the brand turn into a million-dollar entity.
"To carve out legacy and build the promotion. Considering where we started two years ago, to be in the position we are now is a huge achievement and testament to Dave Lagana [NWA vice-president] Billy Corgan, and Maureen Tracy [NWA director of operations]," he began. "We have had steady growth and are starting to see definitive revenue streams. We have a core fan base who are supporting NWA, buying merchandise, buying the PPV and tickets. It's about being at the forefront of the brand and help to turn it into a multi-million dollar brand and beyond. Anyone who finds humour in that should look at early trajectories of companies like the UFC and see where they started."
Regarding the year 2020 for pay-per-views and the NWA, Nick Aldis revealed that there is a goal in mind for how many special events the promotion would like to run, but that goal does not include saturating the market.
"We have a goal in mind but we are not going to flood the market for the sake of it. We love having a relationship with our audience and we listen to them and stay in tune with what they are feeling and anticipating," Aldis continued. "One of the benefits of having a small team and content on YouTube means we can really adapt and move very quickly. If something takes off and something is really firing with people have the ability to put out another thing tomorrow. Doing Powerrr in seasons people have lost their minds because there is a week off. The last thing we want is for the audience to think it's a chore to watch and follow. We want everything we are doing to feel like it is destination viewing."
"The National Treasure" would make a final pitch for the upcoming Into The Fire pay-per-view for those that are not familiar with the brand as of yet, saying that this is a show that will remind you of why you loved wrestling to begin with.
He concluded, "If you want a show that reminds you of why you liked wrestling before and has less of the things that have turned you away and you want fun and unapologetic pro wrestling and not watered down pseudo wrestling/entertainment, then give NWA a chance. We will give you believable promos, interviews and matches that mean something and we are absolutely not ashamed of being pro wrestling."
Fightful will have live coverage of the Into The Fire pay-per-view on December 14th.
