Nick Khan: We’ve Increased Prices Appropriately With The Marketplace
WWE has increased ticket prices for live events over the years, leading to record gates in multiple markets in the past two years.
Fans have criticized WWE for the increase in ticket prices, but Nick Khan says the prices have increased relative to the marketplace.
Speaking on the TKO 2025 Third Quarter Financials Call, Khan was asked about live event revenue and if it was pricing vs. capacity driving the figures.
“It’s both. Capacity continues to be very high. We’ve increased prices appropriately with the marketplace. That’s for the PLEs, Raw, SmackDown, Saturday Night’s Main Event, and every other ticketed program that WWE has. We remain bullish on it. A couple of years ago when TKO was put up, one of the first things we collectively did was reduce the non-televised live events, which created more scarcity in the marketplace for our televised events and our continued international expansion only furthered that. In January, you’ll see us on a European tour for Raw and SmackDown, leading into Royal Rumble in Saudi Arabia. Tickets already on fire for that event and it creates more scarcity in the United States, which is a good thing in terms of our overall gauge,” he said.
WWE had a $31.4 million increase in live events and hospitality revenue in the third quarter. Their overall revenue for the quarter was reported at $402.1 million.
Fans can check out the full report here.
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