Norman Joel Lewis, Co-Founder Of LGN, Passes Away

The news of his passing was shared on social media.

The Book Pro Wrestlers Facebook page shared the news that Norman Joel Lewis, co-founder of the toy company and video game publisher LGN, passed away.

They wrote the following caption:

Remembering Norman Joel Lewis
Co-Founder of LJN who passed away this morning. (1927 – 2025)

If you grew up during the golden era of WWF… you knew LJN.

Before we ever stood ringside…
Before we ever saw Hulk Hogan tear a shirt or Andre the Giant tower over the ring…
We experienced wrestling in the palms of our hands.

We booked our own WrestleManias on bedroom floors.
We settled grudges on the living room carpet.
We became promoters, referees, and champions — all before dinner time.

And the man who helped make that magic real…
the man who helped take our heroes off the screen and into our playrooms…
was Norman Joel Lewis.

Lewis co-founded LJN Toys Ltd. back in 1970, working alongside Jack Friedman to build what became one of the most impactful toy companies of its generation. But in our world — the wrestling world — LJN will forever be remembered for one thing:

🌟 Wrestling Superstars.

Those big, rubber, larger-than-life figures captured everything we loved about this business.
The personalities. The rivalries. The spectacle. The icons.

For an entire generation of fans — including so many right here on this page — LJN figures were our first connection to the wrestlers we admired. They were more than toys. They were artifacts of imagination. Time capsules of childhood. Little pieces of joy that many of us still proudly collect today.

Parents bought them. Grandparents bought them.
Many of us were raised on them.
And many now share them with our own kids and grandkids.

That’s not just business.
That’s legacy.

Norman Joel Lewis has passed away at the age of 98… but the joy he created lives on every time someone picks up an LJN figure and remembers what wrestling felt like when life was a little simpler… a little louder… and a whole lot more fun.

Rest in peace, Mr. Lewis.
Thank you for the memories.
Thank you for the magic.
Thank you for bringing our heroes home.

Fightful would like to send our condolences to the family, friends, and loved ones of Norman Joel Lewis.