Report: AEW All In Estimated To Do Around 175,000 PPV Buys, Did $725,000 In Merchandise Revenue

AEW held its biggest event of the year on July 12th with AEW All In taking place at Globe Life Field in Arlington, TX.
According to Dave Meltzer of the Wrestling Observer, the event is estimated to do 175,000 buys on pay-per-view.
This would be the fourth highest buyrate for the company. AEW All Out 2021 did an estimated 215,000, AEW All In 2023 did an estimated200,000 buys, and AEW Revolution 2024 did an estimated 180,000 buys.
The Observer also reports the event did $725,000 in merchandise revenue, which would be the largest for a non-WWE show in the U.S. or Canada in history.
After the event at the post-show press conference, Tony Khan stated that the attendance was close to 30,000 fans and said it was the biggest gate for AEW in the United States.
The promotion’s biggest attendance and gate still remains All In 2023, which was held at Wembley Stadium in London, England. The announced attendance figure was 72,265 with a gate surpassing $10 million for the event.
All In was headlined by Hangman Page winning the World Title from Jon Moxley in a Texas Deathmatch.
Fans can keep up with Fightful’s coverage of All In by clicking here. Check out the post-show podcast for a full review here.