MLW is set to return with new tapings in October and during their time off in the pandemic added a wave of new streaming deals, including a new plan for the UK and Ireland.
According to a new report by Inside The Ropes, MLW has confirmed its new distribution partner in the United Kingdom and Ireland will be The Sports Channel Network.
"The key appeal to this deal is that it is a multi-platform deal," an MLW source told ITR. "MLW has put a big focus on betting on streaming while being mindful of always having a conventional cable/satellite partner. This comprehensive deal provides MLW with a streaming presence on Sports Channel Network’s sister streamer VOD365 as well as Sports Channel Network, which does not require a subscription and is available on FreeView."
MLW put out the following press release regarding the news:
MLW AND SPORTS CHANNEL NETWORK REACH MULTI-PLATFORM MEDIA RIGHTS DEAL IN UK & IRELAND
MLW CONTINUES GLOBAL EXPANSION
UNITED KINGDOM – Sports Channel Network and Major League Wrestling (“MLW”) today announced a new multi-platform broadcast partnership for the UK and Ireland starting this fall. The sports provider has further strengthened its growing offer for sports fans by securing the rights to Major League Wrestling: FUSION, the league’s flagship series airing weekly.
Sports Channel Network, Channel 266 on Freeview and Youview as well as on Freesat, mobile and smart TV devices, offers the consumer the opportunity to watch premium sports content from over 25 categories ranging from action sports to fishing.
MLW will also be distributed on VOD365, SCN’s free online streaming platform.
VOD365 is available on all iOS and Android devices, without the need for set top boxes, bundled packages or contracts. Fans can also watch on traditional TV screens by casting on Google Chromecast.
“The UK and Ireland are amongst MLW’s strongest markets globally and with Sports Channel Network making a significant move as a multi-platform player, it made perfect sense to partner with them to showcase our thrilling product to our loyal and passionate fans. And it’s all free to millions of homes,” states Court Bauer, CEO and Founder of MLW.
“We are pleased to welcome Major League Wrestling as a key content partner on Sports Channel Network. The free to air channel proposition will allow fans of MLW to enjoy the content across multiple streaming devices without the need to subscription or payment,” Giles Goodwin, Head of Content Strategy at Sports Channel Network.
The partnership continues MLW's global expansion focused on multi-platform media rights deals in the linear and nonlinear space.
The premiere broadcast will be announced at a later date.
The source also notes that they considered the new arrangement to be “significantly more lucrative than the FreeSports deal” and that the announcement was originally planned to be made in conjunction with a live event from the UK, prior to the pandemic.
Fightful has learned new information regarding MLW contracts. Learn more here.
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