On October 26, WWE announced a multi-year Panini as the new exclusive trading card and collectible sticker partner.
WWE had previously been tied to Topps.
According to Sportico, WWE's deal with Panini is “low eight-figure pact worth more than three times the average annual value of WWE’s expiring agreement with Topps."
The deal between WWE and Panini will begin in the first quarter of 2022 and will include multiple trading card products during the first year. The first product release – 2022 WWE Prizm – will coincide with the buildup surrounding WrestleMania.
In a press release, Panini America CEO Mark Warsop said, "We have always been intrigued by WWE as a license partner and their fans’ incredible passion. Our entire team is looking forward to adding WWE, a truly iconic license, to our roster of exclusive partners. We have big plans for our WWE portfolio and the new heights we can help WWE trading cards and stickers reach in the collectibles arena.”
You can view the entire press release by clicking here.
