The WWE podcasting network begins to take shape.
Mike Johnson at PWInsider reports that WWE has hired Dara Frank to be the senior director of their new podcast network. Frank previously worked at Viacom as the Senior Director of Podcasting, Radio & Records. She was responsible for all strategy, production, marketing and sales in those areas. She also oversaw Comedy Central Records.
On Aug. 22, WWE announced they will partner with Endeavor for the impending launch of their own podcast network. WWE sent out the following press release about the network:
NEW YORK, NY and STAMFORD, Conn., - Another day and another exciting new way to get WWE content.
As first reported by the Hollywood Reporter, WWE and Endeavor Audio, Endeavor’s audio-first entertainment studio, today announced plans to launch a new WWE Podcast Network with several Superstar-focused series. The move into the audio space marks a first for WWE and is Endeavor’s latest foray into exploring new podcast formats.
“Storytelling is at WWE’s core, and we are eager to add the audio genre to our portfolio,” said Jayar Donlan, Executive Vice President, WWE Advanced Media. “Partnering with Endeavor Audio, an expert in podcasting, will enable us to provide our fans with unique content and reach new audiences across the platform.”
“We’re always looking to pair dynamic content with the best formats for listeners,” said Moses Soyoola, Senior Vice President, Endeavor Audio. “Through our new partnership with WWE, we’re looking forward to tapping into their iconic event portfolio and talent base to create compelling audio content for their fans.”
Additional details, including launch timing and content creative, will be announced in the coming weeks.
Endeavor Audio is a full-service operation offering content development, financing, production, distribution, marketing, and monetization. The studio has produced BLACKOUT, the hit audio drama, with Academy Award winner Rami Malek and QCode; The Bellas Podcast, the popular weekly lifestyle chat show hosted by WWE Superstars The Bella Twins; and Freaknik, a podcast about Atlanta’s infamous spring break, as part of a larger content partnership with Mass Appeal that also includes Drink Champs, the popular hip-hop podcast show, and the upcoming re-launch of Juan Ep hosted by Peter Rosenberg and Cipha Sounds.