Can you smell what The Rock is cooking up on social media?
Dwayne Johnson is arguably the most famous professional wrestler of all time. The eight-time WWE Champion is currently the highest-paid actor in Hollywood and that is not the only medium where he is making big money moves.
Hopper HQ recently published a list of the highest-paid Instagram influencers which includes a wide variety of actors, athletes, and other celebrities. Topping that list is “The Most Electrifying Man In Sports Entertainment.” Dwayne Johnson currently has 187,300,000 followers and reportedly has the ability to charge over $1,000,000 per sponsored post, with the list giving the exact amount of $1,015,000.
The Rock obviously has a huge influence on many in the world and most recently, made a lot of waves on Instagram with an open letter to America's leadership in these turbulent times.
To all the high school graduates of 2020, Truth is, you’re the generation that will have the answers to the questions, we - as adults - are having a challenging time finding the answers to. My/our accountability to your generation is helping create the pathway to normalizing equality and showing that being compassionate, tough, empathetic, strong and kind are never mutually exclusive. And your generation will ensure that equality for all, through empathy and respect will remain forever. Thank you, Pompano Beach High School Senior Class President and Valedictorian, Lorraine Angelakos for this incredibly moving letter that resonated with me deeply. Remember, to put your money where your heart is and always let your heart, mana and instinct be your guiding North Star. We must become the leaders we’re looking for. And I can’t wait to see the leaders that you and all your fellow high school graduates become. Congrats, enjoy your summer, and keep being THE hardest workers in the room---- DJ aka Mr. 2% #normalizeequality
For context, Kylie Jenner is number two on the list and can only charge up to $986,000 per sponsored post and The Rock's comedy film sidekick buddy, Kevin Hart is listed at number 18 on the list and can charge less than half of what The Rock is able to charge.
The only other name on the list with any WWE in-ring experience is Ronda Rousey. "Rowdy" Ronda comes in at number 62 on the list and is allowed to charge up to $60,300 per sponsored post, this number is based on her 13,000,000+ followers on the photo-driven social media platform.
Safe to say that Dwayne Johnson's brand is built on a rock-solid foundation.