The ending to Raw was not sponsored by BlueChew, though no one would be blamed if they thought it was.
The final segment of Raw saw a special edition of "The King's Court" with Jerry Lawler where Rusev and Lana had "Divorce Court." For those unaware of the drama going on for weeks between the two, Lana, Rusev's wife, accompanied Bobby Lashley and the two did the two-tongue tango in front of Rusev. This resulted in both Lashley and Lana having "intimate" moments and dates on Raw as Rusev could only watch.
When Lana had her chance to talk, she claimed Rusev just wanted sex from her, calling him a sex addict, as well as wanting to impregnate her before she dropped the news that he was the one who cheated first.
After plenty of denial from Rusev, Lashley entered the ring and the two brawled, eventually resulting in Rusev getting hit in the family jewels not once, but twice, before Lashley and Lana made out again.
To add insult to injury, Lashley tweeted this at Rusev's expense.